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10 Marketing Tips to Increase Your Centres Occupancy

18th June 2020 by Hopscotch Digital

10 Marketing Tips to Increase Your Centres Occupancy

 

Increasing the occupancy of your centre can be slow, time consuming, expensive and frustrating when you’re not seeing the results you need. These 10 tips can help to increase your centre occupancy and can be adjusted to suit any budget.

1. Create a Business Social Media Account (And Use It)

Almost everyone is using social media these days, about 74% of New Zealand’s population is active on at least one form of social media. Creating a social media account for your centre will help you connect with more people. Sharing your centre on social media and engaging with families online, can help build trustwithin your centre for potential new families looking for childcare.

An Iphone displaying the Facebook app next to a laptop on a glass table

Photo by Tim Bennett on Unsplash

2. Create a Google Business Account

A Google MyBusiness account enables you to manage your Google search and maps listings. This is especially useful for local searches which will display your business on the map. You will also be able to add your phone number, website URL and images as well as interacting with your families who can post reviews and images of their own to your page. Creating a MyBusiness account allows potential families to find your centre and contact you with greater ease via Google.

3. Take Professional Images of Your Centre and Staff

Utilising professional photography will have many advantages. Firstly, it will give families a sneak peek into your centre at its’ best angles and styling. These images can also be used for your website, posters, flyers, social media and more! Having professional images of your staff will make your staff appear more trustworthy and help families connect faces to your centre.

A professional image of the interior of a childcare centre, featuring a round green, red and blue couch in the front with various toys and play equipment in the background

Photo by Gautam Arora on Unsplash

4. Upgrade Your Website

Your website is one of the first places potential families will find you. Make sure your website includes your contact information, location, opening hours, inclusions and any other important information that could be useful for parents to know. Your website is likely the location many families contact you from or request to book a tour.

An Apple Mac computer on a light desk top with a "Facebook for IPad" website displayed on the screen. The computer has a wireless Apple Mouse and Keyboard. A small green plant with yellow flowers is to the left of the computer in a tin style pot.

Photo by William Iven on Unsplash

5. Invest in Digital Advertising

Be seen on Google. With so much competition now, digital advertising can be a cost effective and targeted advertising channel for your centre. Reach your target audience exactly where they are searching for you. If you’re unable to manage your own Google Advertising there are many agencies that are able to assist.

An Apple Iphone displaying the Google Ads logo on screen sits on top of a black keyboard.

Photo by Rohane on Twenty20

6. Invest in Facebook Advertising

Facebook and other social media advertising is targeted and cost effective. The average person spends 144 minutes per day scrolling through social media. With Facebook ads, you can target locations, ages, life events, interests and more.

7. Run a Competition Online

Build awareness of your centre by running an online competition on social media. Have users like, comment or share in order to win. Your prize doesn’t have to be expensive and you can promote your competition to your target audience through Facebook Ads.  This will build awareness for your centre as more users engage with your post and share to their pages.

8. Encourage Referrals

Word of mouth is the most credible form of marketing as people are not likely to promote a product or service they didn’t have an above average experience with. Offering an incentive to current families to refer new families to the centre will encourage them to share their positive experiences with their connections and spread credible word of mouth marketing for your centre.

A timber table with two pairs of hands resting on the table. The pair of hands on the left is writing in a small paper book with an espresso coffee and phone next to them. The pair of hands on the right are next to a tablet, glass of water and phone. At the end of the table is a large brown leather satchel.

Photo by Alejandro Escamilla on Unsplash

9. Engage With the Community

Engaging with your local community has many benefits for both your children within the centre and your staff. Participate in community events such as parades, fundraisers, celebrations and concerts. This will form a connection between you and your community and build trust in your centre.

10. Partner With Local Schools

Partnering with a local school is a great relationship to form for your centre. This can involve having a space in the school newsletter in exchange for giving the school a space in your newsletter, participating in the school fair, or inviting the school to present at your centre. This partnership is mutually beneficial as the school will want to create a relationship with families for when they graduate from your centre and move to ‘big school’, while your centre can be promoted to school families with younger children.

A classroom of young children cheering with their hands up

Photo by Shanti on Twenty20

 

Incorporate these tips into your marketing plan to help increase your centre occupancy over time. Hopscotch Digital specialises in digital marketing including creating websites, digital advertising and social media assistance. Contact us today for more information on how we can help you achieve your occupancy goals.

 

 

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